CD | Delivering value independent of your core product or service
CD : Executive Management
Price: $39.95
“Delivering value independent of your core product or service: Reinventing your company’s purpose to reclaim growth and ensure survival”
If you’re still in the First Door, making sure the daily job gets adequately done, delivering quality product and service, and satisfying customers, then you’re top line revenue most likely reflects your dreaded position of sameness. Additionally, you’re company is extremely vulnerable to dynamic marketplace forces. What used to qualify as competitive advantage now merely gains you entry to the party. Once inside the party, and to score the object of your desire, you must now offer unparalleled value tied directly to the advancement of your customer’s core strategy. Additionally, life is made more difficult by the challenge of standing out from the crowd, what with so many choices available to your customer. With these issues in mind, this performance-driven CD will help you understand:
- How a local book store, shoe retailer, and regional dairy – each a perceived commodity – transformed their core value to dominate their respective categories
- That making your customers smarter is intelligent, and profitable, business
- Why out-teaching the competition is gaining popularity with progressive companies
- How to fend off the category killers – aka big box stores – and beat them with a strategy they can’t offer
- Employing the strategy of over-delivering – the element of surprise – as a key differentiator
- Using your company’s industry knowledge to help your customer win
Please allow up to 2 weeks for delivery.
